Programs BS MASS COMMUNICATION FOR FALL 2017 AND PRIOR ENTRIES

BS MASS COMMUNICATION FOR FALL 2017 AND PRIOR ENTRIES

Course Curriculum

Semester 1
Sr.No Course Code Subjects Credit Hours
1 CS-100 Fundamentals of ICT 0+1
2 HU-107 Pakistan Studies 2+0
3 HU-108 Communication and Interpersonal Skills 3+0
4 MATH-109 Mathematics 3+0
5 MCF-111 Introduction To Mass Communication 3+0
6 MCG-115 Social Psychology 3+0
Semester 2
Sr.No Course Code Subjects Credit Hours
1 HU-101 Islamic Studies 2+0
2 HU-104 English Literature 3+0
3 MCF-231 Mass Media In Pakistan 3+0
4 MCG-126 Basic Concepts In Social Science 3+0
5 STAT-103 Introduction To Statistics 3+0
6 MCM-241 Media Industries 3+0
Semester 3
Sr.No Course Code Subjects Credit Hours
1 HU-210 Technical Writing 3+0
2 MCF-361 Public Relations: Principles & Practices 3+0
3 MCG-223 Graphics & Design 3+0
4 MCF-261 Radio Production 3+0
5 MCM-242 Idea Development 3+0
6 MCF-233 Theories of Visual Culture 3+0
Semester 4
Sr.No Course Code Subjects Credit Hours
1 MCF-242 News Reporting & Writing 3+0
2 MCM-244 Media Law And Ethics 3+0
3 MKT-209 Principles Of Advertising 3+0
4 MCG-264 Essentials of Media Editing 3+0
5 MCM-243 Language and Communication Processes 3+0
6 MCF-262 Introduction to Photography 3+0
Semester 5
Sr.No Course Code Subjects Credit Hours
1 MCF-351 On-Line Journalism 3+0
2 MCF-363 Introduction to Visual Storytelling 3+0
3 MCG-125 Gender & Media Studies 3+0
4 MCM-243 Language and Communication Processes 3+0
5 MCM-346 Theories of Mass Communication 3+0
Semester 6
Sr.No Course Code Subjects Credit Hours
1 HU-106 Functional Urdu 3+0
2 MCM-344 Seminar on Global and Political Communication 3+0
3 MCM-345 Sampling Design and Measurement Techniques 3+0
4 MCG-326 Media Entrepreneurship 3+0
5 XXX Elective-I 3-0
6 XXX Elective-II 3-0
Semester 7
Sr.No Course Code Subjects Credit Hours
1 MCG-236 National & International Affairs 3+0
2 MCM-355 Development Support Communication 3+0
3 MCM-471 Research Methods In Communication 3+0
4 XXX Elective - III 3-0
5 XXX Elective-IV 3-0
Semester 8
Sr.No Course Code Subjects Credit Hours
1 MCM-499 Thesis Writing 3+0
2 XXX Elective V 3-0
3 XXX Elective VI 3-0
ELECTIVE COURSES-ADVERTISING AND PR
Sr.No Course Code Subjects Credit Hours
1 MCA-373 Trends in New Media 3+0
2 MCA-374 Copywriting and Art Direction 3+0
3 MCA-477 Issues & Crisis Management 3+0
4 MCA-478 Corporate Media Strategy & Tactics 3+0
5 MCA-475 Contemporary Issues in Advertising 3+0
6 MCA-470 Media Planning 3+0
7 MCA-479 Designing Interactions 3+0
8 MCA-476 PR Writing 3+0
ELECTIVE COURSES-MEDIA PRODUCTION
Sr.No Course Code Subjects Credit Hours
1 MCP-366 Producing the Short 3+0
2 MCP-367 Script Development 3+0
3 MCP-462 Directing for Camera 3+0
4 MCP-466 Producing for the Web 3+0
5 MCP-464 Animation 3+0
6 MCP-465 Sound Design 3+0
ELECTIVE COURSES-MULTIMEDIA JOURNALISM
Sr.No Course Code Subjects Credit Hours
1 MCJ-456 Digital Storytelling 3+0
2 MCJ-459 Documentary 3+0
3 MCJ-454 News Editing 3+0
4 MCJ-457 Broadcast Journalism 3+0
5 MCJ-352 Investigative Journalism 3+0
6 MCJ-459 Contemporary Issues in Digital Journalism 3+0
7 MCJ-458 Advanced News Reporting 3+0
8 MCJ-353 Web Analytics 3+0