BS Mass Communication For Fall 2023 and Onwards
Course Curriculum
| Semester-1 | ||||||
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| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | CS-106 | Introduction To It | 3+0 |  |
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| 2 | HU-127 | Ideology and Constitution of Pakistan. | 2+0 | 1 to 17 | |
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| 3 | HU-108 | Communication and Interpersonal Skills | 3+0 | 3,4,8 | |
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| 4 | MATH-109 | Mathematics | 3+0 | |
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| 5 | MCF-111 | Introduction To Mass Communication | 3+0 | |
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| 6 | PSY-101 | Introduction to Psychology | 3+0 | |
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| 7 | Total CHs | 17 | ||||
| Semester-2 | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | HU-101 | Islamic Studies | 2+0 | 4 , 16 | |
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| 2 | HU-223 | Professional Ethics | 3+0 | 3,4,8 | |
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| 3 | MCF-231 | Mass Media In Pakistan | 3+0 | |
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| 4 | STAT-103 | Introduction To Statistics | 3+0 | |
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| 5 | MCM-243 | Language and Communication Processes | 3+0 | |
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| 6 | MCG-326 | Media Entrepreneurship | 3+0 | 8 | |
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| 7 | Total CHs | 17 | ||||
| Semester-3 | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | HU-210 | Technical Writing | 3+0 | 4,8 | |
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| 2 | MCF-361 | Public Relations: Principles & Practices | 3+0 | |
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| 3 | MCG-223 | Graphics & Design | 3+0 | |
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| 4 | MCM-242 | Idea Development | 3+0 | |
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| 5 | MCF-233 | Theories of Visual Culture | 3+0 | |
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| 6 | MCM-345 | Sampling Design and Measurement Techniques | 3+0 | 9 | |
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| 7 | Total CHs | 18 | ||||
| Semester-4 | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | CCE-401 | Civic and Community Engagement | 1+1 | 4,11 | |
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| 2 | MCF-242 | News Reporting & Writing | 3+0 | 4 | |
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| 3 | MKT-209 | Principles Of Advertising | 3+0 | 12 | |
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| 4 | MCG-264 | Essentials of Media Editing | 3+0 | |
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| 5 | MCF-262 | Introduction to Photography | 3+0 | |||
| 6 | MCM-246 | Introduction to Research Design | 3+0 | |
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| 7 | Total CHs | 17 | ||||
| Semester-5 | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | GPA-101 | Intro To Public Administration | 3+0 | |
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| 2 | HU-104 | English Literature | 3+0 | 4 | |
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| 3 | MCF-351 | On-Line Journalism | 3+0 | |
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| 4 | MCF-363 | Introduction to Visual Storytelling | 3+0 | |||
| 5 | MCF-261 | Radio Production | 3+0 | 4 | |
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| 6 | MCM-346 | Theories of Mass Communication | 3+0 | |
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| 7 | Total CHs | 18 | ||||
| Semester-6 | ||||||
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| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | MCM-244 | Media Law And Ethics | 3+0 | |
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| 2 | MCM-355 | Development Support Communication | 3+0 | 10 | |
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| 3 | MCM-241 | Media Industries | 3+0 | |
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| 4 | MCM-344 | Seminar on Global and Political Communication | 3+0 | 16 | |
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| 5 | XXX-XXX | Major Optional-I | 3+0 | |||
| 6 | XXX-XXX | Major Optional-II | 3+0 | |||
| 7 | Total CHs | 18 | ||||
| Semester-7 | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | MCG-237 | Social Media Research | 3-0 | 9 | |
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| 2 | MCM-471 | Research Methods In Communication | 3+0 | |
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| 3 | XXX-XXX | Major Optional-III | 3+0 | |||
| 4 | XXX-XXX | Major Optional-IV | 3+0 | |||
| 5 | MCM-498 | Final Year Project-I | 0+3 | |||
| 6 | Total CHs | 15 | ||||
| Semester-8 | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | MCG-125 | Gender & Media Studies | 3+0 | |
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| 2 | XXX-XXX | Major Optional-V | 3+0 | |||
| 3 | XXX-XXX | Major Optional-V | 3+0 | |||
| 4 | MCM-499 | Final Year Project-II | 0+3 | |||
| 5 | Total CHs | 12 | ||||
| Advertising and PR | ||||||
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| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | MCA-373 | Trends in New Media | 3+0 | |
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| 2 | MCA-374 | Copywriting and Art Direction | 3+0 | |
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| 3 | MCA-477 | Issues & Crisis Management | 3+0 | |
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| 4 | MCA-478 | Corporate Media Strategy & Tactics | 3+0 | |
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| 5 | MCA-475 | Contemporary Issues in Advertising | 3+0 | |
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| 6 | MCA-470 | Media Planning | 3+0 | |
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| 7 | MCA-479 | Designing Interactions | 3+0 | |
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| 8 | MCA-476 | PR Writing | 3+0 | |
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| Media Production | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | MCP-366 | Producing the Short | 3+0 | |
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| 2 | MCP-367 | Script Development | 3+0 | |
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| 3 | MCP-462 | Directing for Camera | 3+0 | |
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| 4 | MCP-466 | Producing for the Web | 3+0 | |
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| 5 | MCP-464 | Animation | 3+0 | |||
| 6 | MCP-465 | Sound Design | 3+0 | |||
| 7 | MCP-467 | Entertainment Education | 3+0 | |
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| 8 | MCP-461 | Advanced Editing | 3+0 | |
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| 9 | MCP-463 | Working with Actors | 3+0 | |
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| Multimedia Journalism | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | MCJ-455 | Documentary | 3+0 | |||
| 2 | MCJ-456 | Digital Storytelling | 3+0 | |
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| 3 | MCJ-459 | Documentary | 3+0 | |||
| 4 | MCJ-454 | News Editing | 3+0 | |
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| 5 | MCJ-457 | Broadcast Journalism | 3+0 | |
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| 6 | MCJ-352 | Investigative Journalism | 3+0 | |
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| 7 | MCJ-458 | Advanced News Reporting | 3+0 | |||
| 8 | MCJ-353 | Web Analytics | 3+0 | |
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| 9 | MCJ-351 | Intermediate Writing | 3+0 | |
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