Programs BS Mass Communication For Fall 2023 and Onwards

BS Mass Communication For Fall 2023 and Onwards

Course Curriculum

Semester-1
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite Course Content
1 CS-106 Introduction To It 3+0
2 HU-107 Pakistan Studies 2+0 1 to 17
3 HU-108 Communication and Interpersonal Skills 3+0 3,4,8
4 MATH-109 Mathematics 3+0
5 MCF-111 Introduction To Mass Communication 3+0
6 PSY-101 Introduction to Psychology 3+0
7 Total CHs 17
Semester-2
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite Course Content
1 HU-101 Islamic Studies 2+0 1 to 16
2 HU-223 Professional Ethics 3+0 3,8
3 MCF-231 Mass Media In Pakistan 3+0
4 STAT-103 Introduction To Statistics 3+0
5 MCM-243 Language and Communication Processes 3+0
6 MCG-326 Media Entrepreneurship 3+0 8
7 Total CHs 17
Semester-3
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite Course Content
1 HU-210 Technical Writing 3+0 4,8
2 MCF-361 Public Relations: Principles & Practices 3+0
3 MCG-223 Graphics & Design 3+0
4 MCM-242 Idea Development 3+0
5 MCF-233 Theories of Visual Culture 3+0
6 MCM-345 Sampling Design and Measurement Techniques 3+0 9
7 Total CHs 18
Semester-4
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite Course Content
1 CCE-401 Civic and Community Engagement 1+1
2 MCF-242 News Reporting & Writing 3+0 4
3 MKT-209 Principles Of Advertising 3+0 12
4 MCG-264 Essentials of Media Editing 3+0
5 MCF-262 Introduction to Photography 3+0
6 MCM-246 Introduction to Research Design 3+0
7 Total CHs 17
Semester-5
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite Course Content
1 GPA-101 Intro To Public Administration 3+0
2 HU-104 English Literature 3+0 4
3 MCF-351 On-Line Journalism 3+0
4 MCF-363 Introduction to Visual Storytelling 3+0
5 MCF-261 Radio Production 3+0 4
6 MCM-346 Theories of Mass Communication 3+0
7 Total CHs 18
Semester-6
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite Course Content
1 MCM-244 Media Law And Ethics 3+0
2 MCM-355 Development Support Communication 3+0 10
3 MCM-241 Media Industries 3+0
4 MCM-344 Seminar on Global and Political Communication 3+0 16
5 XXX-XXX Major Optional-I 3+0
6 XXX-XXX Major Optional-II 3+0
7 Total CHs 18
Semester-7
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite Course Content
1 MCG-237 Social Media Research 3-0 9
2 MCM-471 Research Methods In Communication 3+0
3 XXX-XXX Major Optional-III 3+0
4 XXX-XXX Major Optional-IV 3+0
5 MCM-498 Final Year Project-I 0+3
6 Total CHs 15
Semester-8
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite Course Content
1 MCG-125 Gender & Media Studies 3+0
2 XXX-XXX Major Optional-V 3+0
3 XXX-XXX Major Optional-V 3+0
4 MCM-499 Final Year Project-II 0+3
5 Total CHs 12
Advertising and PR
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite Course Content
1 MCA-373 Trends in New Media 3+0
2 MCA-374 Copywriting and Art Direction 3+0
3 MCA-477 Issues & Crisis Management 3+0
4 MCA-478 Corporate Media Strategy & Tactics 3+0
5 MCA-475 Contemporary Issues in Advertising 3+0
6 MCA-470 Media Planning 3+0
7 MCA-479 Designing Interactions 3+0
8 MCA-476 PR Writing 3+0
Media Production
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite Course Content
1 MCP-366 Producing the Short 3+0
2 MCP-367 Script Development 3+0
3 MCP-462 Directing for Camera 3+0
4 MCP-466 Producing for the Web 3+0
5 MCP-464 Animation 3+0
6 MCP-465 Sound Design 3+0
7 MCP-467 Entertainment Education 3+0
8 MCP-461 Advanced Editing 3+0
9 MCP-463 Working with Actors 3+0
Multimedia Journalism
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite Course Content
1 MCJ-455 Documentary 3+0
2 MCJ-456 Digital Storytelling 3+0
3 MCJ-459 Documentary 3+0
4 MCJ-454 News Editing 3+0
5 MCJ-457 Broadcast Journalism 3+0
6 MCJ-352 Investigative Journalism 3+0
7 MCJ-458 Advanced News Reporting 3+0
8 MCJ-353 Web Analytics 3+0
9 MCJ-351 Intermediate Writing 3+0