Muhammad Asim Imran
Assistant Professor
- School of Social Sciences & Humanities
- 05190853601
- https://orcid.org/0000-0002-2934-2982
Summary
Dr. Muhammad Asim Imran is an Assistant Professor of Mass Communications at NUST, Islamabad, holding a PhD in Media from the University of Adelaide, Australia, which he pursued through a prestigious scholarship. He also holds an MA in Mass Communication from the UK. His research spans critical discourse analysis, crisis communication, media representation, and the portrayal of marginalized groups. Dr. Imran explores the role of media in war and peace, the integration of AI in pedagogical practices, and the socio-cultural dynamics and power structures within society. Fluent in multiple languages and with extensive international experience across Asia, Europe, the Middle East, and Australia, his expertise combines academic insight with practical skills in communication strategy and project management.
Academic Background
PhD
(Media and Communication) University of Adelaide
August 23, 2017 - March 09, 2021
Honours and Awards
Publications
Unveiling crisis communication strategies: A critical discourse analysis of Narendra Modi’s response to the COVID-19 pandemic in India
February 05, 2026
The Communication Review - Pages 25
Governing mental health: A Foucauldian discourse analysis of power, media and ideology in British newspapers
October 18, 2025
News Research Journal - Pages 1-20
Reframing the Taliban: A critical discourse analysis of media narratives in Pakistan, China and the United States
July 20, 2025
Media War and Conflict - Pages 1-21
Dissecting Crisis Communication: A Critical Discourse Analysis of Leadership Strategies in Australia and New Zealand During the COVID-19 Pandemic
June 01, 2025
Communication Studies - Volume:76, Issue:3, Pages 276-296
Comparative Analysis of AI Integration in Media and Communication Curricula: Case Studies From Australia and Egypt
February 10, 2025
Journalism and Mass Communication Educator - Pages 1-22
Redefining older Australians: moving beyond stereotypes and consumer narratives in print media representations
February 01, 2025
Media International Australia - Volume:194, Issue:1, Page:148-165
AI Literacy and Empowering Journalists in Egypt and India
February 01, 2025
Journal of Digital Media and Artificial Intelligence - Volume 2, No. 1, Pages 1-25
Development journalism and revitalisation of familism in Malaysia
May 01, 2024
Media International Australia - Volume:191, Issue:1, Pages 58-72
‘We’re in this together’ – COVID-19 statements by Boris Johnson: A discourse analysis
April 23, 2024
Media International Australia - Pages 1-18
Discursive construction of identities for older people in news: A critical discourse analysis of Malaysian newspapers
October 01, 2023
Australian Journalism Review - Volume:45, Issue:2, Pages 161-180
Passivity and exclusion: media power in the construction of the aged-care debate in Australia and Malaysia
June 01, 2023
Communication Research and Practice - Volume:9, Issue:2, Pages 121-141
News Values, Older People and Journalistic Practices in Australia and Malaysia
December 01, 2022
Platform - Volume:9.2, Issue: Special Issue, Pages 55-76
Consumers and commodification: The marketization of aged care in the Australian press
June 01, 2022
Australian Journalism Review - Volume:44, Issue:1, Pages 117-135
Conferences
Digital Transformation in Fuel Payment and Its Impact on User Experience and Loyalty
August 15, 2025 - August 16, 2025
Amirotul Khoiro, Hasan Ahmadi, Lianna Wijaya, Muhammad Asim Imran, Ade Jamal Mirdad, Ivan Sangkereng,
2025 4th International Conference on Creative Communication and Innovative Technology (ICCIT)
Green Marketing Practices by Integrated Theory of Planned Behavior: Focusing on Indonesian Gen Z Consumers
November 20, 2024 - November 21, 2024
Alma Muthia Musyaffa, Sri Utari, Lianna Wijaya, Stella Bolanle Apata, Kin Meng Cheng, Muhammad Asim Imran,
Proceedings - 6th International Conference on Informatics, Multimedia, Cyber and Information System, ICIMCIS 2024