Summary

Dr. Sahira Jabeen earned her Doctor of Philosophy degree in Multimodal Studies from Universiti Malaya, Malaysia. She is currently serving as Assistant Professor at the Department of Mass Communication, School of Social Sciences & Humanities, NUST. Additionally, she is working in the position of Associate Editor for NUST Journal of Social Sciences & Humanities (NJSSH). Her doctoral research focuses on the interdisciplinary area(s) of multimodal communication with social semiotics and linguistics perspectives to explore the representation of Pakistani socio-cultural dynamics through the narratives in food-related TV advertising. Her research interests encompass a range of sociocultural phenomena spanning over representation, Gen AI and visual communication, multimodal storytelling, narrotology, and social semiotic approaches to investigate digital activism, identity, and culture. Internationally, she assisted in collaborative projects at Universiti Malaya, Malaysia, demonstrating her qualitative research expertise within discourse & communication, medical, educational, and pandemic-related human-participant studies. She has hands-on experience of collecting data through interviews, focus group discussions, and qualitative surveys across diverse participant populations. She is an awardee of the Higher Education Commission’s (HEC) Pakistan scholarship under “Partial Support for PhD Studies Abroad" to study in Malaysia. She has published her research in prestigious Web of Science journals and presented at international conferences as well. She is a member of the International Association for Semiotic Studies (IASS-AIS), France.

Academic Background

Honours and Awards