Summary

Sarosh Altaf Rao is a Lecturer & Undergraduate Advisor in the Department of Mass Communication, School of Social Sciences and Humanities (S3H), at the National University of Sciences and Technology (NUST), Islamabad, Pakistan. He holds a Master of Arts (MA) in Digital Media and Communications (with Advanced Practice) from Teesside University, United Kingdom, and recognized by Pakistan's Higher Education Commission (HEC) as equivalent to 18 years of schooling or an MPhil (Master of Philosophy). Sarosh has worked across education, digital media, and public service in Pakistan and the UK, including as a Case Manager at the Department for Work and Pensions (DWP), UK Government. He also has a strong interest in broadcasting, presenting, and live commentary, particularly in cricket and professional wrestling. His research examines celebrity worship, fan identity, and platform-driven polarization, focusing on cricket and professional wrestling fandoms, drawing on digital ethnography, discourse analysis, and fan interviews.

Academic Background

Honours and Awards