Sarosh Altaf Rao is a Lecturer in the Department of Mass Communication at the School of Social Sciences and Humanities (S3H), NUST, Islamabad. Along with this, he also serves as MS Coordinator and UG Advisor in the department. He holds an MA in Digital Media and Communications (with Advanced Practice) from Teesside University, United Kingdom, recognised by the Higher Education Commission (HEC) of Pakistan as equivalent to an MPhil. His professional experience spans higher education, digital media, and public service in both Pakistan and the United Kingdom, including service as a Case Manager in the UK Civil Service. His teaching and research interests lie in Sports Communication and Sports Media, particularly in the areas of Cricket and Professional Wrestling. He also serves as the Faculty Sponsor of the NUST Music Society.