Researches DEPARTMENT OF MASS COMMUNICATION

DEPARTMENT OF MASS COMMUNICATION



A cascading advancement in technology morphed our world into a global hamlet overnight, heralding a new era of digitalisation that propelled socialisation to a cosmic level. To meet the demands of the ever-evolving media and mass communication landscape, the Department of Mass Communication debuted in 2010. Today, a decade late the department has fourteen faculty members in total of which five are PhD in different areas of the field headed by Dr. Najma Sadiq. To bring the department at par with the contemporary advanced academic scenario and to stress on the practical nature of the field Mass communication, the department is currently offering three streams at undergraduate level i.e. Multimedia Journalism, Media Production and Advertising and PR. Each of these streams offer students a chance to build a diverse skill set. Multimedia stream covers diverse aspects of traditional and digital journalism. Advertising and PR stream covers creative and management aspects of the field and Media production stream allow students to create creative film making and production skills.